# Best Video Making Software - 2026 Reviews & Pricing > Find the best Video Making Software for your organization. Compare top Video Making Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/video-making --- [Home](https://www.softwareadvice.com/) / Video Making Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Video Making Software of 2026 Updated June 20, 2026 Written by [Supriya Deka](https://www.softwareadvice.com/resources/author/sdeka/) Market Research Specialist Edited by [Carolyn Santa Maria](https://www.softwareadvice.com/resources/author/carolyn-santa-maria/) Senior Editor On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 173 results ### Compare Products Showing 1 - 25 of 173 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. 4.67 [(263)](https://www.softwareadvice.com/marketing/vyond-profile/reviews/) Best for:Enterprise businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Vyond is the effortless, all-in-one AI video creation platform for business. Vyond provides everything needed to communicate better, including an AI-powered instant video maker (Vyond Go) and a full-featured video editor (Vyond Studio). Better — and faster. Users can complete their first video in less than a minute. Unlike the single-feature products flooding the market, Vyond offers a variety of visual styles, including animated, photorealistic, mixed media, and live capture. Plus, users can generate new visual elements on-demand using Vyond’s custom generative AI tools. Producing videos in a wider range of styles leads to sustained engagement and better results over time. Millions of global users, more than 20,000 companies, and over 65% of the Fortune 500 use Vyond to quickly transform critical information into engaging videos. As a result, companies using Vyond drive positive business outcomes — like 10x audience engagement and 75% reductions in content production time — across learning and development, compliance, sales, marketing, and more. Since Vyond’s founding in 2007, customers like American Express, Whole Foods Market, Indeed, and Cargill have created more than 40 million videos on the platform. To future-proof the platform, Vyond’s best-in-class team consistently engineers innovative features. Recent enhancements include automatically translating videos into 80+ languages, generating images and backgrounds on demand, turning photos into animated characters, and more. Vyond’s platform is built to meet the unique needs of enterprise teams. The scalable SaaS architecture, robust security features, and white glove support satisfy the requirements of today’s largest organizations. Vyond’s brand compliance tools and fully customizable content mean customers can create relevant videos for any role, topic, or industry-specific scenario.... [Read more](https://www.softwareadvice.com/marketing/vyond-profile/) ### Best rated features: Natural Language Processing 5.0 Email Marketing 5.0 Template Management 5.0 Search 5.0 ### Worst rated features: Communication Management 4.0 Text to Video 4.0 Image Library 4.0 [See all features](https://www.softwareadvice.com/marketing/vyond-profile/#key-features) ### Starter $58.00/month Single user plan at $58/month gives you access to AI avatars and tools 650+ high quality text to speech voices Screen and webcam recording Text to video (incl Doc/Script/URL to video) 10,000 credits per user, per month... [Read more](https://www.softwareadvice.com/marketing/vyond-profile/#pricing-and-plans) ### Professional $100.00/month Perfect for small teams with higher usage needs, the professional plan gives you increased credits and access to more features including shutterstock, instant translation & team collaboration tools.... [Read more](https://www.softwareadvice.com/marketing/vyond-profile/#pricing-and-plans) ### Enterprise $137.00/month Our Enterprise users have virtually unlimited usage and no seat limit. Your team can achieve new levels of personalization and engagement with 1100+ avatar options to add realistic human likenesses to any video and video style. Additionally, with over 650+ ultra high quality AI voices, Vyond gives you the ability to deliver messages with impact and authenticity. Enterprise licenses include brand management, advanced collaboration tools including sharing, restricting, and approvals, and Enterprise Security with Secure Suite. Connect Vyond to your current tech stack with integrations to Slack, Google, Zapier and advanced export tools to generate audio only and SCORM files.... [Read more](https://www.softwareadvice.com/marketing/vyond-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/marketing/vyond-profile/#pricing-and-plans) [ThankView](https://www.softwareadvice.com/nonprofit/thankview-profile/) 4.92 [(213)](https://www.softwareadvice.com/nonprofit/thankview-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary ThankView is a cloud-based video making software that helps organizations create and share custom videos for events and awareness campaigns, product demos or providing updates to stakeholders. The platform enables users to design personalized landing pages with custom logos, colors and images to establish brand identity. ThankView allows teams to record videos or upload pre-recorded videos, trim, cut or combine clips and add automatic captions to engage with the target audience. It offers a host of features such as themed overlay banners, licensed music, video outsourcing, pixels tracking, custom merge fields and more. Additionally, users can store videos in a centralized library and add folders and tags to organize video files. ThankView supports integration with various third-party applications like Evertrue, Givebutter, Blackbaud and more. It is available on monthly subscriptions and support is provided via email, videos and an online help center.... [Read more](https://www.softwareadvice.com/nonprofit/thankview-profile/) ### Best rated features: Access Controls/Permissions 5.0 Customizable Fields 5.0 Content Management 5.0 Progress Tracking 5.0 ### Worst rated features: Animation 2.8 Event Scheduling 3.0 [See all features](https://www.softwareadvice.com/nonprofit/thankview-profile/#key-features) ### Starter $3,000.00/year The plan includes 1000 contacts. ### Pro $6,000.00/year The plan includes 1000 contacts. ### Premium Custom Pricing available upon request The plan includes 1000 contacts. [See full pricing details](https://www.softwareadvice.com/nonprofit/thankview-profile/#pricing-and-plans) [Gumlet](https://www.softwareadvice.com/video-marketing/gumlet-profile/) 4.91 [(202)](https://www.softwareadvice.com/video-marketing/gumlet-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Host, secure, and stream videos to millions or a select few in minutes with Gumlet Video. Build custom video processing and delivery solutions with Gumlet Video API. Automatically optimize and deliver images at scale across websites and apps with Gumlet Image. Trusted by over 10,000+ businesses and creators globally. Gumlet Video 1. Protect and Manage: Keep your videos safe from unauthorized access with Widevine and Fairplay DRM. Easily upload, organize, and embed your videos across any platform without hassle. 2. Stream & Share: Enhance viewer engagement with subtitles, chapters, and CTAs. Stream your content in stunning quality, from 360p up to 4K HDR10, perfectly tailored for every device. 3. Analyze and Automate: Get detailed analytics to understand your audience and optimize every view. Streamline your video delivery with powerful APIs and SDKs. Gumlet Image Optimization 1. Auto Resize & Compression: Automatically resize, compress, and convert images to the best formats for faster loading times and improved web performance. 2. Seamless Integration: Easily integrate image optimization into your website or app with low/no-code solutions. Boost user experience and SEO while cutting down on cloud costs. 3. Enhance and Customize: Use a range of tools to display, enhance, and transform images, ensuring they look flawless on any platform.... [Read more](https://www.softwareadvice.com/video-marketing/gumlet-profile/) ### Best rated features: Text Overlay 5.0 Filtering 5.0 Digital Distribution Management 5.0 Video Delivery 5.0 ### Worst rated features: Real-Time Notifications 4.0 IP Restriction 4.0 Behavior Analytics 4.0 Data Management 4.0 [See all features](https://www.softwareadvice.com/video-marketing/gumlet-profile/#key-features) [CreateStudio](https://www.softwareadvice.com/video-making/createstudio-profile/) 4.83 [(578)](https://www.softwareadvice.com/video-making/createstudio-profile/reviews/) Best for:Drag & Drop ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary CreateStudio is an on-premise video-making and editing software that helps video creators, social media marketers and YouTubers create doodles, animations and explainer videos. The platform enables developers to include emojis, shadows or borders and add 3D effects to create visuals. Administrators can edit green screen footage, include ad-compliant presets and add cinematic effects using the drag-and-drop interface. CreateStudio allows designers to build media files in various sizes and shapes including square, landscape and vertical. Additionally, creators can use royalty-free images, import data in SVG format and add 3D backgrounds to create different scenarios. CreateStudio lets businesses integrate the system with several third-party applications including Pexels, Pixabay and Unsplash. Pricing is based on annual subscriptions and support is extended via FAQs, video tutorials and live chat.... [Read more](https://www.softwareadvice.com/video-making/createstudio-profile/) ### What users love - Diverse features and assets - Flexible animation creation tools - User-friendly video production ### To take in mind - Resource-heavy and slow performance ### Best rated features: 3D Modeling 5.0 Drag & Drop 4.8 Multimedia Support 4.8 Video Creation 4.8 ### Worst rated features: Image Library 4.0 [See all features](https://www.softwareadvice.com/video-making/createstudio-profile/#key-features) [Riverside](https://www.softwareadvice.com/audio-editing/riverside-profile/) 4.81 [(239)](https://www.softwareadvice.com/audio-editing/riverside-profile/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Riverside is an all-in-one podcast and video studio for businesses and content creators who demand professional quality without technical complexity. Podcasters, video creators, and businesses across the globe are producing studio-quality content in a fraction of the time it would take with traditional methods.... [Read more](https://www.softwareadvice.com/audio-editing/riverside-profile/) ### Best rated features: Single Sign On 5.0 Bulk Uploading 5.0 Backup and Recovery 5.0 Registration Management 5.0 [See all features](https://www.softwareadvice.com/audio-editing/riverside-profile/#key-features) ### Basic $0.00/month Includes 2 hours of separate audio & video tracks (one-off) ### Pro $24.00/month 5 hours of separate audio & video tracks per month ### Live $34.00/month 15 hours of separate audio & video tracks per month [See full pricing details](https://www.softwareadvice.com/audio-editing/riverside-profile/#pricing-and-plans) [Movavi Video Editor Plus](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/) 4.79 [(1135)](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/reviews/) Best for:Video Management ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Movavi Video Editor Plus is a video processing and editing management solution that enables organizations to modify videos using transitions, effects, filters and more via a unified portal. It lets users save existing and new videos in different formats. Movavi Video Editor Plus allows video editing professionals to produce videos in 4k and high definition (HD) resolution to provide an engaging viewing experience. Teams can generate videos in a variety of styles like pop-art and cinematic footage and utilize the predefined filters, templates, animation effects and collections library to edit videos. Additionally, its screen recorder module allows users to record and organize videos from multiple online streaming websites. Movavi Video Editor Plus is available on monthly subscriptions and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/) ### What users love - Versatile editing for all users - Intuitive and accessible interface - Comprehensive media editing features ### To take in mind - Expensive and restrictive pricing model - Obtrusive watermark in free version ### Best rated features: Video Support 5.0 Video Management 4.8 Drag & Drop 4.8 Video Editing 4.8 ### Worst rated features: Video Streaming 3.9 [See all features](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/#key-features) ### Video Editor Plus $54.95/year Pay a yearly license fee and renew if satisfied. Lifetime subscription is also available. ### Video Suite $94.95one time Price includes VAT [See full pricing details](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/#pricing-and-plans) [TalkingPhotos](https://www.softwareadvice.com/product/523824-TalkingPhotos/) 4.77 [(2153)](https://www.softwareadvice.com/product/523824-TalkingPhotos/reviews/) Best for:Video Creation ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary TalkingPhotos is a software that transforms static photos into lifelike videos. It uses AI technology to create videos with realistic speech, lip-sync, and expressions. The software caters to a range of users, such as content creators, marketers, educators, and storytellers. TalkingPhotos offers a suite of features to bring photos to life. Users can create videos with talking, singing, and dancing characters that are human, cartoon, or animal. The software supports multi-language videos with text-to-speech integration. Additional features include face swap, background editor, and a storyboard tool for longer video productions. The software has a user-friendly approach and offers unlimited video creation for a one-time payment. This provides users with a blend of creativity and value, unlike apps with steep monthly fees.... [Read more](https://www.softwareadvice.com/product/523824-TalkingPhotos/) ### What users love - Flexible and fast video production - Beginner-friendly intuitive interface - One-time payment, lasting value ### To take in mind - Unnatural and repetitive motions - Slow rendering and processing times - Face swap realism limitations ### Best rated features: Video Creation 4.6 Animation 4.5 Voice-Over/Audio 4.5 Generative AI 4.5 [See all features](https://www.softwareadvice.com/product/523824-TalkingPhotos/#key-features) [Toons.ai](https://www.softwareadvice.com/video-making/toons-ai-profile/) 4.80 [(242)](https://www.softwareadvice.com/video-making/toons-ai-profile/reviews/) Best for:Video Editing ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Toons.AI is an all-in-one animation platform that revolutionizes the way users create captivating videos. With its Cartoon Builder, users can create life-like cartoon characters and mascots to represent their brand or projects. The platform also offers a vast library of customizable video templates, making video production faster and more accessible. With the AI Video Script Writer, users can effortlessly generate compelling video scripts in no time. The full-feature Timeline Video Editor & Scene Creator allows users to create stunning animated masterpieces with ease. From advanced effects and animations to searchable libraries of backgrounds and objects, Toons.AI provides everything needed to take your videos to the next level.... [Read more](https://www.softwareadvice.com/video-making/toons-ai-profile/) ### Best rated features: Video Creation 4.8 Video Editing 4.8 Templates 4.7 Animation 4.3 [See all features](https://www.softwareadvice.com/video-making/toons-ai-profile/#key-features) [Renderforest](https://www.softwareadvice.com/video-making/renderforest-profile/) 4.77 [(407)](https://www.softwareadvice.com/video-making/renderforest-profile/reviews/) Best for:Customer support ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Renderforest is the all-in-one AI platform for video, branding, and web design. With Renderforest, you can create pro-quality videos, websites, and designs with AI — quickly and affordably, no design skills required. Turn your ideas into visuals in minutes: generate engaging videos from text or images, create custom logos, and instantly place them into realistic mockups. When it’s time to go live, launch a professional website powered by AI in just a few clicks. Choose from 1,200+ templates and guided workflows that make every project polished, consistent, and on-brand. Whether you’re scaling a startup, running campaigns, or publishing scroll-stopping social content, Renderforest makes professional branding affordable, accessible, and available to everyone.... [Read more](https://www.softwareadvice.com/video-making/renderforest-profile/) ### What users love - Accessible professional video production - Diverse and customizable templates - Intuitive and beginner-friendly interface ### To take in mind - Subscription costs and limitations ### Best rated features: Audio File Management 5.0 Supports HD Resolution 5.0 Brand Overlay 5.0 Content Management 5.0 ### Worst rated features: Text to Video 3.8 Screen Sharing 3.9 Search/Filter 4.0 [See all features](https://www.softwareadvice.com/video-making/renderforest-profile/#key-features) [Pictory](https://www.softwareadvice.com/video-making/pictory-profile/) 4.76 [(163)](https://www.softwareadvice.com/video-making/pictory-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence (AI) technology. The platform offers white-labelling capabilities, which allows users to personalize the videos with custom logos, colours and fonts to establish brand identity. Pictory enables organizations to add text to videos using audio, edit captions and add transcriptions using automated suggestions. The application automatically creates highlights from webinars and other long videos and lets users schedule automatic posting on various social channels via Hootsuite integration. Other features include bulk uploads, voice-overs, subtitles management and more. Pictory allows users to export subtitles in SRT or VTT format and download videos as CSV files. Pricing including monthly/annual subscriptions and support is extended via phone, email, FAQs and other online measures.... [Read more](https://www.softwareadvice.com/video-making/pictory-profile/) ### Best rated features: Preview Functionality 5.0 Content Management 5.0 Subtitles/Closed Captions 5.0 Personalization and Recommendation 5.0 ### Worst rated features: Custom Voices 3.0 AI Voices 4.0 [See all features](https://www.softwareadvice.com/video-making/pictory-profile/#key-features) ### Starter $25.00/year 200 video minutes 2 million royalty-free videos from Storyblocks 1 brand kit 100 Credits Unlimited standard voices in 7 languages... [Read more](https://www.softwareadvice.com/video-making/pictory-profile/#pricing-and-plans) ### Professional $35.00/year 600 video minutes 18 million royalty-free videos from Storyblocks & Getty Images 5 brand kit 500 credits Unlimited standard voices in 7 languages... [Read more](https://www.softwareadvice.com/video-making/pictory-profile/#pricing-and-plans) ### Teams $119.00/year +3 Users 1800 video minutes 18 million royalty-free videos from Storyblocks & Getty Images 10 brand kits 2400 credits Unlimited standard voices in 7 languages... [Read more](https://www.softwareadvice.com/video-making/pictory-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/video-making/pictory-profile/#pricing-and-plans) [Dubb](https://www.softwareadvice.com/crm/dubb-profile/) 4.82 [(103)](https://www.softwareadvice.com/crm/dubb-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Dubb is a video management platform designed to help businesses track conversations and create, distribute, record and track videos. Professionals can set up automation processes to send messages at specific timings and use tags to segment contacts based on their activity. Key features of Dubb include calls to action (CTAs), video playlists, team management and email/SMS campaigns. It offers various templates, which enable professionals to apply saved settings on videos with the required elements to launch landing pages. Additionally, businesses can customize the platform by adding corporate logos, background images and colors across marketing channels. Dubb facilitates integration with several third-party systems such as LinkedIn, Asana, YouTube and more. The product is available on monthly or annual subscriptions and support is extended via forums, knowledge base, FAQs, email and other online measures.... [Read more](https://www.softwareadvice.com/crm/dubb-profile/) ### Best rated features: Customizable Fields 5.0 Sales Onboarding & Training 5.0 Deal Management 5.0 Document Storage 5.0 ### Worst rated features: Reminders 3.0 Live Chat 3.0 Two-Way Audio & Video 3.0 [See all features](https://www.softwareadvice.com/crm/dubb-profile/#key-features) ### Sales, Marketing, & Comms (Starter) $0.00/month The plan is free for one user. ### Sales, Marketing, & Comms (Pro) $40.00/month The annual billing option is also available, which lowers the monthly price to $32. ### Sales, Marketing, & Comms (Pro Plus) $99.00/month If paid annually, the price is $80 an month. This plan includes all of the features of Pro in additional to other features.... [Read more](https://www.softwareadvice.com/crm/dubb-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/crm/dubb-profile/#pricing-and-plans) [Piktochart](https://www.softwareadvice.com/bi/piktochart-profile/) 4.75 [(198)](https://www.softwareadvice.com/bi/piktochart-profile/reviews/) Best for:Customizable Templates ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Piktochart is a cloud-based visual content maker that can be used to create presentations, infographics, social media graphics, reports, and more as well as repurpose videos for social media. This comprehensive solution can be used by professionals in many industries, including HR, marketing, finance, healthcare, non-profit, education, plus others. Piktochart offers features for brand customization as well as a built-in library of graphics, templates, and design components. This solution includes tools for data visualization to help professionals and content teams create engaging visuals. Complex data can be transformed using a selection of charts, graphs, and maps. Additionally, teams can link Google Sheets and Excel files to Piktochart in order to auto-update visual content. Other features include image upload, high-resolution photos, drag-and-drop editing, custom color schemes, folder customization, file export, team commenting, plus more. Videos can be edited and customized to your brand easily. Add automatic subtitles in 60 languages, upload or record videos within the platform, change fonts and background, and create videos for social media in no time. Pricing for Piktochart is billed monthly or annually and based on the number of users. Support is available via an online help center, video tutorials, plus other resources.... [Read more](https://www.softwareadvice.com/bi/piktochart-profile/) ### Best rated features: Presentation Streaming 5.0 Content Library 5.0 Video Creation 5.0 Content Management 4.9 ### Worst rated features: Video Support 1.0 Animation 3.3 [See all features](https://www.softwareadvice.com/bi/piktochart-profile/#key-features) ### Free $0.00/month The plan is for starters looking to improve their visual communication. ### Pro $24.00/month The annual billing option is also available. The plan is for professionals and small teams looking to manage their brand and visuals in a scalable way.... [Read more](https://www.softwareadvice.com/bi/piktochart-profile/#pricing-and-plans) ### Enterprise Custom Pricing available upon request The plan has custom pricing. You can contact sales to get the pricing. [See full pricing details](https://www.softwareadvice.com/bi/piktochart-profile/#pricing-and-plans) [Cinebody](https://www.softwareadvice.com/video-making/cine-body-profile/) 4.96 [(28)](https://www.softwareadvice.com/video-making/cine-body-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Cinebody is a cloud-based video production management solution that helps businesses remotely manage and direct videos on a centralized platform. Professionals can invite new creators on projects and request them to join through codes, smart links or templated instructions via email. Cinebody allows organizations to create custom shot lists and define various shot specifications including filming orientation, camera settings and example videos. Managers can configure access permissions for projects, review submitted footage and batch select specific videos according to requirements. Additionally, users can remotely communicate and provide directions to filmmakers through messages and push notifications. Cinebody enables businesses to upload, publish and download videos from the platform, which can be shared by content creators across several social media channels. Pricing is available on annual subscriptions and support is extended via email and an inquiry form.... [Read more](https://www.softwareadvice.com/video-making/cine-body-profile/) ### Best rated features: Video Management 5.0 Privacy Options 4.9 Collaboration Tools 4.9 Video Creation 4.9 ### Worst rated features: Content Management 4.0 Communication Management 4.0 [See all features](https://www.softwareadvice.com/video-making/cine-body-profile/#key-features) [Movavi Video Converter](https://www.softwareadvice.com/video-editing/movavi-video-converter-profile/) 4.90 [(63)](https://www.softwareadvice.com/video-editing/movavi-video-converter-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Movavi Video Converter works best for users who need a converter that does more than the bare minimum but still stays simple. The main pull here is speed. The program is built for fast conversion of video, audio, and image files, and the format support is broad enough that most people will not run into trouble with common source files or export. It handles more than 180 formats, including MP4, MOV, AVI, MKV, VOB, DVD-related files, and MP3, so it fits both everyday video work and the occasional file needs. What helps it stand out is that it does not stop at conversion. Movavi Video Converter includes a small set of editing tools that cover the fixes people often need right before export: trimming unwanted sections, cropping the frame, rotating clips that came in sideways, and making basic adjustments to color and sound.... [Read more](https://www.softwareadvice.com/video-editing/movavi-video-converter-profile/) ### Best rated features: Multimedia Support 4.8 Video Editing 4.7 Video Support 4.7 Multiple Format Support 4.5 [See all features](https://www.softwareadvice.com/video-editing/movavi-video-converter-profile/#key-features) [Boosted](https://www.softwareadvice.com/marketing/swish-profile/) 4.77 [(90)](https://www.softwareadvice.com/marketing/swish-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Boosted is an online video-making software designed to help businesses and professionals create promotional videos with custom text, logo, music and more. Key features include music library, templates, photo & video library, unique fonts and customizable branding. Teams using Boosted can create attractive video introductions by using multiple video clips, music, images and more. It offers a Getty images stock library, which allows users to create customer testimonial videos, parody videos and behind-the-scenes videos. Real estate managers can create and edit marketing videos to increase sales, convert leads and improve their social following. Boosted enables users to share videos on TikTok, YouTube, Instagram, LinkedIn and Facebook. It is available on monthly and annual subscriptions and support is extended via FAQs and inquiry form.... [Read more](https://www.softwareadvice.com/marketing/swish-profile/) ### Best rated features: Engagement Tracking 5.0 Text Overlay 5.0 Collaboration Tools 5.0 Data Import/Export 5.0 ### Worst rated features: Video Capture 2.0 Content Library 4.0 ROI Tracking 4.0 Content Management 4.0 [See all features](https://www.softwareadvice.com/marketing/swish-profile/#key-features) [HumanPal](https://www.softwareadvice.com/video-making/humanpal-profile/) 4.69 [(3450)](https://www.softwareadvice.com/video-making/humanpal-profile/reviews/) Best for:Multimedia Support ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary HumanPal is the fastest and easiest text to video creation platform featuring realistic AI human presenters that will speak anything you type in virtually any language with the integrated human-like text to speech. You can also upload your own voice and have the AI human presenter speak it in hundreds of languages with perfect lipsync including subtitles. HumanPal also comes with a revolutionary scene-based video creation engine where you no longer have to worry about hard to use time-line based video editors that require a college degree to master. Just drag and drop the scenes around as you wish or add new scenes. Video creation is now as easy as using Powerpoint! HumanPal is perfect for any user looking to educate, engage and captivate their audiences. This includes teachers, authors, social media marketers, content creators, SEO specialists, bloggers, marketers, advertising agencies, corporate training videos and more! Select from one of the hundreds of unique animated templates including product mockups, virtual studios, kinetic animations, billboards, green screen videos, vertical or portrait videos for social media platforms and more. The included Photo to Talking Human engine allows you to customize your own HumanPal to provide unlimited possibilities and options. The speech to text transcription feature allows you to insert perfectly synced subtitles to your videos. Plus, with the included royalty-free stock footage library and 1-click translation features, you can create videos in any language or format you desire in just a few clicks. Create unlimited videos for personal and commercial use for client projects. Step by step video training along with live webinars and workshops are provided for free to ensure you can start using the app without any technical difficulties. Customer support is available 18 hours per day to cover different time-zones to ensure you get a speedy response whenever you need it! The best alternative to D-ID, HeyGen, Synthesia, DeepBrain. HumanPal allows you to create UNLIMITED videos with no monthly or yearly fees ever! Pay once and enjoy all the premium updates forever!... [Read more](https://www.softwareadvice.com/video-making/humanpal-profile/) ### What users love - Realistic avatars and customization - Efficient video production workflow - Intuitive and accessible interface ### To take in mind - Slow and unpredictable rendering times - Inconsistent multilingual capabilities - Limited avatar diversity and realism ### Best rated features: Video Creation 4.7 Multimedia Support 4.7 Multi-Language 4.6 Text to Video 4.6 [See all features](https://www.softwareadvice.com/video-making/humanpal-profile/#key-features) ### Basic $199.00one time [See full pricing details](https://www.softwareadvice.com/video-making/humanpal-profile/#pricing-and-plans) [JobPixel](https://www.softwareadvice.com/video-making/jobpixel-profile/) 5.0 [(20)](https://www.softwareadvice.com/video-making/jobpixel-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Maximize your cherished talent budget by leveraging the power of video to attract and engage job seekers, assess potential candidates, and hire top talent faster than ever before! JobPixel's video-first hiring platform is changing the way companies attract and hire talent forever. Supercharge your talent brand today, with video!... [Read more](https://www.softwareadvice.com/video-making/jobpixel-profile/) ### Best rated features: Self Service Portal 5.0 Question Library 5.0 Workflow Management 5.0 Application Management 5.0 [See all features](https://www.softwareadvice.com/video-making/jobpixel-profile/#key-features) ### Free Plan Custom Pricing available upon request Single-User Account - No Credit Card Required One Authorized User One Active Job Unlimited Candidate Video Introductions Unlimited Video Storage Universal Sharing Text/SMS Invites - 100/month... [Read more](https://www.softwareadvice.com/video-making/jobpixel-profile/#pricing-and-plans) ### Enterprise Plan Custom Pricing available upon request Unlimited Authorized Users Unlimited Active Jobs Content Collection & Management Tools Custom Embeddable Video Content ATS Integrations Dedicated Account Support Text/SMS Invites - Customizable... [Read more](https://www.softwareadvice.com/video-making/jobpixel-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/video-making/jobpixel-profile/#pricing-and-plans) [Covideo](https://www.softwareadvice.com/video-making/covideo-profile/) 4.88 [(34)](https://www.softwareadvice.com/video-making/covideo-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary With Covideo, users can record, send, and track videos easily. It includes deep analytics that provides real-time results and instant insights. It helps staff members turn leads into conversions, condense their sales cycles, and close more deals. When users record from their smartphone or computer, they can share their videos via email, SMS text, social media, or your CRM. Plus, Covideo integrates with several third-party applications, including Salesforce, LinkedIn, Chrome, Office 365, Gmail, and more.... [Read more](https://www.softwareadvice.com/video-making/covideo-profile/) ### Best rated features: ROI Tracking 5.0 Social Sharing 5.0 Privacy Options 5.0 Subtitles/Closed Captions 5.0 ### Worst rated features: Text Overlay 4.0 Real-Time Reporting 4.0 Collaboration Tools 4.0 Third-Party Integrations 4.0 [See all features](https://www.softwareadvice.com/video-making/covideo-profile/#key-features) ### Basic $69.00/month [See full pricing details](https://www.softwareadvice.com/video-making/covideo-profile/#pricing-and-plans) [Vaam](https://www.softwareadvice.com/screen-recording/vaam-profile/) 4.95 [(19)](https://www.softwareadvice.com/screen-recording/vaam-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary The software provides sales managers and supervisors with tools to control the output of each team member. They can help the team have a unified look to represent the organization through a harmonious trademark. Team leaders can access each video and control the branding for all members. Also, Vaam offers social sharing options, and users can distribute videos to customers during sales pitches. Vaam allows business owners, directors, and teams to access analytics on a shared dashboard. It enables team members to view video clicks, views, and interaction performance metrics. They can then know what content sells more and what mistakes to avoid when creating future videos. Additionally, management gains insights into the team's or individual employee's performance to find areas of improvement. They can also increase productivity by knowing the number of videos created daily.... [Read more](https://www.softwareadvice.com/screen-recording/vaam-profile/) ### Best rated features: Screen Recording 5.0 Audio Capture 5.0 Video Capture 4.9 Video Creation 4.9 ### Worst rated features: Video Editing 3.6 File Sharing 4.0 [See all features](https://www.softwareadvice.com/screen-recording/vaam-profile/#key-features) ### Basic €10.00/month €10/month [See full pricing details](https://www.softwareadvice.com/screen-recording/vaam-profile/#pricing-and-plans) [Spott](https://www.softwareadvice.com/video-making/spott-profile/) 4.78 [(80)](https://www.softwareadvice.com/video-making/spott-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Spott is an interactive content management platform that allows teams to turn any marketing assets into interactive content without coding or design skills. All images & video content can be tagged with marketing assets to engage viewers and increase conversions. For multiple products, Spott's product feed automatically adds new items and can keep all content up-to-date. Interactive content can be published across multiple channels such as Youtube, Facebook, Instagram, Wistia, and more.... [Read more](https://www.softwareadvice.com/video-making/spott-profile/) ### Best rated features: Customizable CTAs 5.0 Content Management 4.8 Templates 4.7 Text Overlay 4.7 ### Worst rated features: Annotations 1.0 Conversion Tracking 3.0 [See all features](https://www.softwareadvice.com/video-making/spott-profile/#key-features) [RICOH360 Tours](https://www.softwareadvice.com/video-making/ricoh360-tours-profile/) 4.87 [(23)](https://www.softwareadvice.com/video-making/ricoh360-tours-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary RICOH360 Tours is a service that allows users to create virtual tours of their properties, such as real estate listings or rental properties, using 360-degree images and videos. Users can share virtual tours and view them on multiple devices including computers, tablets and smartphones.... [Read more](https://www.softwareadvice.com/video-making/ricoh360-tours-profile/) ### Best rated features: Website Analytics 5.0 Video Support 5.0 Mobile Access 4.9 Panoramas 4.9 ### Worst rated features: Data Import/Export 3.5 Reporting & Statistics 3.7 [See all features](https://www.softwareadvice.com/video-making/ricoh360-tours-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/video-making/ricoh360-tours-profile/#pricing-and-plans) [Kannelle](https://www.softwareadvice.com/video-making/kannelle-profile/) 4.94 [(16)](https://www.softwareadvice.com/video-making/kannelle-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Kannelle is the solution to easily create professional videos. No audiovisual knowledge is required. The tool makes video content creation accessible to all employees through three steps which include the choice of storyboard which perfectly meets the needs of the users (like business guide for HR, internal or external engagement) , shooting videos by following the step-by-step instructions defined in the application and automatic editing. In addition to the mobile application, a web platform is available to manage users, roles and permissions, allows the creation of customised storyboard adapted to the business and feedback and management of content created by employees.... [Read more](https://www.softwareadvice.com/video-making/kannelle-profile/) ### Best rated features: Templates 5.0 Video Creation 5.0 Customizable Templates 5.0 Video Editing 5.0 [See all features](https://www.softwareadvice.com/video-making/kannelle-profile/#key-features) ### Basic €500.00/month [See full pricing details](https://www.softwareadvice.com/video-making/kannelle-profile/#pricing-and-plans) [Wistia](https://www.softwareadvice.com/video-hosting/wistia-profile/) 4.69 [(172)](https://www.softwareadvice.com/video-hosting/wistia-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Wistia is the complete video platform for business, with over 425,000 clients around the world. With Wistia, you can create, host, and measure the impact of your videos all in one place. The platform comes with tons of handy features, like a customizable video player, live webinar hosting, seamless integrations, industry-leading video analytics, and lots more. Plus, customer support is always on hand whenever you need a hand; just shoot us an email and we’ll get back to you in a jiffy. So go ahead and upload your videos into Wistia, import them with Wistia’s Zoom and YouTube integrations, or create new ones to power your marketing and sales efforts today.... [Read more](https://www.softwareadvice.com/video-hosting/wistia-profile/) ### Best rated features: Audience Engagement 5.0 Social Media Integration 5.0 Activity Dashboard 5.0 Video Archiving 5.0 ### Worst rated features: Collaboration Tools 3.8 Media Library 4.0 [See all features](https://www.softwareadvice.com/video-hosting/wistia-profile/#key-features) ### Free Custom Pricing available upon request Up to 10 videos ### Plus $19.00/month Up to 20 videos ### Pro $79.00/month Up to 50 videos [See full pricing details](https://www.softwareadvice.com/video-hosting/wistia-profile/#pricing-and-plans) [Jumpshare](https://www.softwareadvice.com/file-sharing/jumpshare-profile/) 4.82 [(73)](https://www.softwareadvice.com/file-sharing/jumpshare-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Jumpshare is a screen recording software for Mac, Windows, Chrome, and Web that helps teams communicate clearly, boost engagement, and close deals faster. Users can record their screen, webcam, or both, take screenshots, and capture GIFs, then share them instantly with a link. Its suite of AI features automatically generates titles, transcriptions, captions, summaries, and chapters for each recording, saving you hours of manual work. Users can turn videos into actionable tasks and step-by-step guides, moving from idea to execution with minimum friction, all in one place.... [Read more](https://www.softwareadvice.com/file-sharing/jumpshare-profile/) ### Best rated features: Video Creation 5.0 Access Controls/Permissions 4.7 Drag & Drop 4.6 Collaboration Tools 4.6 ### Worst rated features: Alerts/Notifications 3.0 Video Editing 3.0 Document Management 4.0 [See all features](https://www.softwareadvice.com/file-sharing/jumpshare-profile/#key-features) ### Basic $0.00/month This plan is free of cost. ### Plus $15.00/month The plan costs $12/month when billed annually. ### Business $20.00/month The plan costs $16/month when billed annually. It offers a 14-day free trial as well. It comes with Jumpshare AI.... [Read more](https://www.softwareadvice.com/file-sharing/jumpshare-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/file-sharing/jumpshare-profile/#pricing-and-plans) [StoryTap](https://www.softwareadvice.com/reputation-management/storytap-profile/) 5.0 [(11)](https://www.softwareadvice.com/reputation-management/storytap-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary StoryTap is an AI-powered video testimonial platform that makes it easy for businesses of all sizes to collect, create, and share authentic videos. From testimonial videos (basic design to high design, auto-edited) to product reviews, sizzle reels, and social storytelling, StoryTap provides the flexibility, scalability, and results that modern brands need. 1. Video Testimonials Capture authentic customer, employee, or community stories with guided prompts that make recording simple. Videos can be produced at different levels of polish—from basic design for quick turnaround to high design, fully branded and customized. Built-in auto-editing ensures videos are production-ready without heavy manual work. Ideal for building trust, humanizing your brand, and showcasing first-person experiences. 2. Product Video Reviews Collect authentic reviews directly from customers who use your products. Showcase these reviews on product pages, e-commerce sites, and campaigns. Help shoppers make confident decisions by showing real people explaining what they love. 3. Social Content Stories (with Social Reminders) Invite your community to create short, shareable stories for social media. Built-in reminders make it easy for contributors to complete submissions on time. Videos are formatted for TikTok, Instagram, LinkedIn, Facebook, and other platforms. Perfect for filling your social content pipeline with authentic, brand-ready stories. 4. Video for Google Business Profiles & Google Reviews (PRIVATE BETA) Enable customers to leave video reviews directly on Google Business Profiles. Boost visibility, stand out from competitors, and drive more clicks with authentic, on-camera voices. Combine written reviews with video testimonials for Google Reviews to increase trust and credibility. Currently available in PRIVATE BETA for select partners. 5. Video Editor for Sizzle Reels Easily repurpose collected content into sizzle reels for campaigns, events, or social highlights. Drag-and-drop functionality for fast, branded compilations. Create dynamic, engaging video reels without needing advanced editing software. 6. Self-Serve Platform Manage campaigns, invite contributors, and publish videos directly from your StoryTap dashboard. Easy for entrepreneurs, startups, and small businesses to get started without technical skills. Contributors can record from any device with intuitive prompts, re-record options, and guided scripting. 7. White-Glove Managed Service For enterprises and organizations that need full-service support, StoryTap provides a managed solution. Our team handles campaign setup, invites, moderation, video branding, and distribution. Multi-language moderation is available to support global brands. 8. Hybrid “Step-In” Support Add flexible hours when your internal team is busy. Get expert help with campaign design, video moderation, or publishing strategy—only when you need it. 9. Video Branding & Customization Apply your brand elements—logos, colors, fonts, and design templates. Ensure every testimonial video, product review, or social story feels consistent and professional. Options for basic-to-high design let you scale affordably without sacrificing quality. 10. Analytics & Insights Monitor video performance across web, social, and Google. Understand which testimonials drive the most engagement and conversions. Gather insights into customer sentiment and campaign ROI. Who We Serve StoryTap serves entrepreneurs, nonprofits, and enterprises across industries like retail, SaaS, education, healthcare, and consumer goods. Trusted by organizations including AAA, TELUS, Samsung, Danone, UCLA Anderson, and The Forum, StoryTap helps brands unlock libraries of authentic video testimonials, reviews, and stories that accelerate growth.... [Read more](https://www.softwareadvice.com/reputation-management/storytap-profile/) ### Best rated features: Response Management 5.0 Customer Experience Management 5.0 Real-Time Notifications 5.0 Templates 5.0 ### Worst rated features: Reporting/Analytics 4.0 [See all features](https://www.softwareadvice.com/reputation-management/storytap-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/reputation-management/storytap-profile/#pricing-and-plans) 1 [2](https://www.softwareadvice.com/video-making/?page=2)[3](https://www.softwareadvice.com/video-making/?page=3)[4](https://www.softwareadvice.com/video-making/?page=4)[5](https://www.softwareadvice.com/video-making/?page=5)[6](https://www.softwareadvice.com/video-making/?page=6)[7](https://www.softwareadvice.com/video-making/?page=7) ## Popular Comparisons [ TalkingPhotos vs HumanPal ](https://www.softwareadvice.com/compare/371143-humanpal/vs/523824-TalkingPhotos/)[ OBS Studio vs Movavi Video Editor Plus ](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/vs/obs-studio/)[ AVS Video Editor vs Filmora ](https://www.softwareadvice.com/video-making/avs-video-editor-profile/vs/filmora/)[ Powtoon vs CreateStudio ](https://www.softwareadvice.com/video-making/createstudio-profile/vs/powtoon/)[ Camtasia vs Loom ](https://www.softwareadvice.com/video-making/camtasia-profile/vs/loom/)[ Synthesia vs invideo ](https://www.softwareadvice.com/video-making/invideo-profile/vs/synthesia/)[ Vyond vs Renderforest ](https://www.softwareadvice.com/video-making/renderforest-profile/vs/vyond/)[ HeyGen vs Fliki ](https://www.softwareadvice.com/video-making/awedio-profile/vs/heygen/) ## Your Guide to Top Video Making Software, April 2025 Software Advice uses reviews from real software users to highlight the top-rated Video Making products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [AI Studios](https://www.softwareadvice.com/video-making/ai-studios-profile/) - [Animaker](https://www.softwareadvice.com/screen-recording/animaker-profile/) - [Atlabs](https://www.softwareadvice.com/video-making/atlabs-profile/) - [Augie](https://www.softwareadvice.com/product/450676-Augie/) - [AVS Video Editor](https://www.softwareadvice.com/video-making/avs-video-editor-profile/) - [Boolvideo](https://www.softwareadvice.com/video-making/boolvideo-profile/) - [Clipchamp](https://www.softwareadvice.com/video-making/clipchamp-profile/) - [CreateStudio](https://www.softwareadvice.com/video-making/createstudio-profile/) - [FlexClip](https://www.softwareadvice.com/video-making/flexclip-profile/) - [Fliki](https://www.softwareadvice.com/video-making/awedio-profile/) - [HeyGen](https://www.softwareadvice.com/video-making/heygen-profile/) - [Hippo Video](https://www.softwareadvice.com/video-making/hippo-video-profile/) - [HumanPal](https://www.softwareadvice.com/video-making/humanpal-profile/) - [Kapwing](https://www.softwareadvice.com/video-making/kapwing-profile/) - [Movavi Video Editor Plus](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/) - [OneTake AI](https://www.softwareadvice.com/video-marketing/onetake-ai-profile/) - [Pictory](https://www.softwareadvice.com/video-making/pictory-profile/) - [PowToon](https://www.softwareadvice.com/video-management/powtoon-profile/) - [Steve AI](https://www.softwareadvice.com/artificial-intelligence/steve-ai-profile/) - [Synthesia](https://www.softwareadvice.com/video-editing/synthesia-profile/) - [TalkingPhotos](https://www.softwareadvice.com/product/523824-TalkingPhotos/) - [Toons.ai](https://www.softwareadvice.com/video-making/toons-ai-profile/) - [VideoPad](https://www.softwareadvice.com/video-making/videopad-profile/) - [Vimeo](https://www.softwareadvice.com/virtual-event/vimeo-pro-profile/) - [Wave.video](https://www.softwareadvice.com/video-making/wave-video-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Video has become an important part of marketing strategies for organizations both big and small. Whether you are in the entertainment, hospitality, retail, architecture, or gaming industry, you need to make video content to promote and market your product or service. Doing so will also help to increase customer engagement on digital and social channels, as well as reach and educate consumers. However, creating quality video content is a time consuming and complex process. Creating these videos can take up a lot of time especially in terms of matching cameras on a multi-cam shoot, fixing low quality audio, and covering up fillers and gaps. Video making software can help you overcome these challenges and make the video production/making process seamless. It offers features such as video editing, a media library, customizable branding, animation, and rendering that automates the video making process. In this buyers guide, we explain the features and benefits of video making software as well as the market trends you should keep in mind when purchasing the software. Here’s what we'll cover: - [What is video making software?](#Whatisvideomakingsoftware) - [Common features of video making software](#Commonfeaturesofvideomakingsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of video making software](#Benefitsofvideomakingsoftware) - [Market trends to understand](#Markettrendstounderstand) ## What is video making software? Video making software is a tool that allows users to create and publish their videos online. These tools are mostly used by marketers and individuals to promote their brands and products, as well as engage with their audience. The software provides the features to capture, create, edit, and manage video content digitally. Such tools may also integrate with animation software, standalone video editing software, and video marketing tools to help create more professional and polished videos according to the needs of your business. _Premade templates in_ [InVideo Software](https://www.softwareadvice.com/video-making/invideo-profile/) _(_[Source](https://www.softwareadvice.com/video-making/invideo-profile/#overview)_)_ ## Common features of video making software Software features vary by product or vendor, but most video making tools have the following features: **Video creation** Produce video content for television or the internet. This involves three stages namely: pre-production (the planning stage to map out your strategy), script writing, and shooting the video. **Video editing** Edit video backgrounds, color schemes, fonts, text, frame hierarchies, and more. Edit any imported media to fine-tune the characters, motion animation, lighting, etc. **Video capture** Convert an analog video signal captured by video camera or DVD player into a digital format. It lets you transfer video and audio from devices to your computer where it can be stored on a hard drive. **Templates** Use pre-formatted layouts or framework as a starting point to create and edit your videos and change the layouts as per requirements. These are beneficial for users who make repeatable videos for the audience, as it requires less editing, simplifies the creation, and saves a lot of time. **Social sharing** Share videos from your software on a social media site or application such as Instagram, Facebook, LinkedIn, and YouTube. **Text overlay** Add supplementary information to your videos in the form of words which appear at the forefront of a video. These texts can appear in a variety of sizes and fonts, along with different video effects. This helps users to get more viewers to watch their content. **Media library** Choose from a collection of images, audio clips, sample colors, and sample videos to incorporate in your video to make it more engaging and professional. **Drag-and-drop** Create videos by simply grabbing GIFs, video clips, screengrabs, and then dragging and dropping them to the software interface. It allows editors and designers to see their video designs built in real time. **Customizable branding** Add customized logos or color themes to your videos according to the branding guidelines of your organization. **Collaboration tools** Collaborate with other teammates and clients by sharing video files to review and approve. These tools allow multiple users to work on the same file from different locations at the same time. **Animation** Create animations from scratch or use prebuilt templates. Add graphical and media objects, modify the appearance of the objects, and synchronize them with audio. ## What type of buyer are you? Before purchasing video making software, you should assess which buyer category you belong to. The majority of buyers fall into the following categories: - **Buyers looking for a professional grade tool:** Buyers in this category include businesses, designers, and professional artists who need advanced software to create high quality videos. They need software that can help them make videos with things such as virtual reality backgrounds, 360-degree footage, screen recording, fast rendering, and motion graphics. These buyers should opt for a fully featured software. The software should support multicam editing, a large number of raw video files, prebuilt elements (such as video clips, music, and audio filters), and video rendering. These features will help buyers to develop high quality engaging and commercial videos to promote their brand or products which may be difficult to achieve with a regular tool. - **Buyers looking for a tool suited to beginners:** Buyers in this category are mostly amateurs, artists, or even animators who are just starting out. They need a video making software that offers basic functionalities such as video editing tools to trim, merge, cut, rotate, and crop the video. Audio editing is also a much needed feature as well as the ability for users to add background music to the video. Buyers can opt for free or low-cost tools that provide an easy-to-use interface that allows users to play around with and also provide educational materials or video tutorials. ## Benefits of video making software Listed below are some benefits you can expect from using a video making software tool: - **Reduced costs:** The way large enterprises and small businesses utilize video marketing differ due budget constraints and expenses. Big organizations can afford to hire professional video makers and editors, but for smaller businesses, this might take up a large portion of your budget. Whether your organization is big or small, you can save the cost associated with hiring professionals by using a video making tool which you can use for free, or pay a minimum subscription fee to get a proficient tool with an easy-to-use interface. Such tools can be used by anyone (even those without experience) to create professional looking videos. - **Better quality:** Video making software helps improve the quality of the output by letting you adjust background images, capture and edit audio/video, lighting, visual effects, and more. With the help of a video making tool, you can convert to the latest formats such as HEVC (High-Efficiency Video Coding) and improve the video resolution before uploading it to any medium. You also have an option to use animations, titles, and color grading, and then add music or voiceover audio to enhance your video quality. ## Market trends to understand Here’s a market trend that’s impacting the video making software industry: - **Increasing use of artificial intelligence (AI) in video creation:** As the demand for video marketing is on rise and has become an essential part of today’s business marketing strategy, the process of creating videos is time consuming. [AI-driven video creation tools](https://securityonline.info/top-ai-powered-and-automated-video-creation-and-editing-tools/) can automate the entire video production workflow without requiring any significant inputs from the end-user. The technology provides real-time design suggestions, animations, color palettes, and more. Such software uses advanced algorithms to avoid technical design mistakes by learning from past experiences thus creating high quality professional-grade videos. **_Note:_** _The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication._ ### Related Video Making Software - [Animation Software](https://www.softwareadvice.com/animation/) - [Audio Editing Software](https://www.softwareadvice.com/audio-editing/) - [Graphic Design Software](https://www.softwareadvice.com/graphic-design/) - [Photo Editing Software](https://www.softwareadvice.com/photo-editing/) - [Video Editing Software](https://www.softwareadvice.com/video-editing/) - [Video Hosting Software](https://www.softwareadvice.com/video-hosting/) - [Video Management Software](https://www.softwareadvice.com/video-management/) - [Video Marketing Software](https://www.softwareadvice.com/video-marketing/)